Although
there are hundreds of cable TV channels, they broadcast specialized
programs. Food TV airs shows related to food, and OCN shows relate to
movies or TV series. To diversify, four new TV networks launched this
month to offer general programming content. Before the launch, only
three terrestrial broadcasters - KBS, MBC and SBS - offered general
programming.The new channels rose to the surface after 2009 legislation allowed industrial capital and newspaper organizations to enter the television sector. Among the new channels, JTBC is affiliated with the JoongAng Ilbo, TV Chosun with the Chosun Ilbo, Channel A with the Dong-a Ilbo and MBN with Maeil Business Newspaper
Two JTBC dramas - "Padam Padam... The Sound of His and Her Heartbeats", a love story about Jeong Woo-seong ("ATHENA", 2011) and Han Ji-min ("Detective K", 2011) - have gained the highest viewing rates, 2.151 percent, according to AGB Nielsen Media Research. No other channel's programs have broken the 2 percent mark.
Average viewing rates for all four channels are lower than 1 percent. Many worry the new channels will not take root in the competitive TV industry, but some say that it's too early to decide if the launch is successful.
By Lee Sun-min
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